Covid19 has shaped our lives in ways we never imagined. Education landscape has changed a little. However, the technology and new opportunities in edtech are taking new companies with edtech for a run.
Let’s dive in deep. Technology at hand and skilled workforce aids to a great EdTech product. It has all wow features and factors of a brilliant design and great everything.
Here the love of the product must end and serious selling to Government begins. This is where the innovators like you must stop loving their product and find others who may love your product; help you to sell to the Government and carve a path to successful selling to the Government school districts in k12 or higher education industry.
Consider the following to take next action steps for selling to the school districts in the US:
Time and Cost
Timing is of the essence when selling to the Government. Study the time that a given school district or region-area does their current sales and renew old sales. As the timings differ, the cost incurred may vary from place to place. With that said, the sales cycle may take anywhere from three months to a couple of years in sales cycle, the cost incurred by the new edtech companies may be subsequently higher. Thus, keep a budget and time schedule to get the best out of every buck invested.
Procurement Barrier
Once you are ready with your plan to sell, now begin to see how the procurement happens. The Government school districts have varied complex methods to procure your edtech products. Their evaluation criteria can create hurdles for your product to be sold or penetrate the market.
After evaluation, the best of the product may still be not adopted as it may not be price effective or simply not fitting their needs and other criteria. These barriers can be a serious bottleneck in your selling to the Government journey. Procurement barrier is the most crucial and time consuming in selling to the Government. You must get help from consultants, mentors and researchers for preparing your products and services to selling to the Government school districts.
Key Sales Actors
We must have a sales and marketing plan for your sales and edtech products. It does not make a sale so conveniently, especially for digital products or services with just a marketing-sales campaign. Your sales cannot be converted till the right gatekeeper is influenced to push your product in the Government market.
The educational technology products, whether highly tech or mediocre, it must pass through the gatekeepers and key decisionmakers in k12 school district and several key stakeholders who make decision about your products and offerings. Only your arduous work cannot work wonders. These critical stakeholders and key gatekeepers must be engaged to achieve your goals of selling to the Government.
Path Forward
Besides jumping the procurement barrier and key stakeholders and decisionmakers, one must consider getting help from grant from Government, funding program, along with patience and perseverance to sell to the Government. The landscape of funding and districts needs changes very dramatically. One must be vigilant and change their play-game accordingly.
Closure
Selling to the Government is possible. Your research, data collection, advisors-mentors and several key parties can make selling your edtech product and services to the Government subsequently less complex and time worthy. It is a hard ardent journey but with right planning, perseverance and understanding of selling to the Government can be a game changer.
We provide free EdTech consulting services. Write to mona@checkmyuniverse.com and schedule your appointment. We shall be happy to help!
About Check My Universe® LLC We are an emerging premium software development company. We are certified Minority Small Business Enterprise. We are penetrating into EdTech industry in k-20 vertical. We have services and products listed below. Check My Universe, social media for education provides insight into the most meaningful news and trends shaping K-12 and higher education. The newsletters and website cover topics such as policy, blended learning, classroom tech, learning management and more. Check My Universe is emerging media and publication company operated by Check My Universe, LLC. Our published news and press release impacts million decision makers in competitive education industry in k-20 space. Services: IT consulting services Mobile application development services Outsourcing and Offshore software development services Our digital tools: Social Media for Education™ School Leadership and Professional Development and Training. Social Media for Engagement™ K12 student and teacher teaching, learning ,communication and collaboration. Texas STEM Skills Gap Model ™ Robust curriculum design for Post Pandemic Workforce STEM Skills. Focusing on Computer and cyber-security. Learn more email us or call 469-224-7778 email: info@checkmyuniverse.com mona@checkmyuniverse.com Pods.Checkmyuniverse ™ We offer podcasting solutions as affordable as your coffee. When license is purchased with Social Media for Education-our premium products, its cost is negligible. Experiential Learning We are proud to have Student Engagement Engagement, Internship Initiative (SEPII). Students get real work experience and get Certification from our SEPII department. We have around 35 SEPII certificates issued to students from different majors and schools. These program has a funding potential but currently we use our capital to run the operational cost. Want to list your company to hire talented interns? Write to us mona@checkmyuniverse.com. We will get you started. Call at 469.224.7778
